There is serious potential aside from risk in Ukraine. A wise investor in Ukraine today can gain a healthy return whereas later when great numbers invest under a favourable macroeconomic environment, this may not be the case.
It is necessary to use the crisis period, associated with the closure of traditional markets, for such a reorientation of Ukrainian companies which will remain after the crisis, and will contribute to further development of the geopolitical situation in Ukraine in the track of Western policy and prevent recurrence of a so-called multi-vector policy of Ukraine, which led to the failure of signing the Association Agreement with the European Union and further destabilisation of the situation in Ukraine.
This guide aims to support SMEs in their pursuit of internationalisation and development. We hope that you will find answers to many questions businesses face today, in particular, with regards to promoting products in the EU market, identifying partners, business conditions in the EU and state support for the SME.
Ukraine will be losing Russian market gradually due to the import substitution policies effective in Russia since 1998. So businesses have to promptly start producing products according to international / European standards (if they were not doing so before) and refocus their markets.